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- Mediamix Interactive Inc., Hitachi Koki Canada Co.
February 2006
HITACHI KOKI CANADA CO. launches its Canadian website
Bradfield Craig, manager of marketing communications announces the launch of their new Power Tool website, tailored to the Canadian marketplace. "The problem was that Canadians were going to our U.S. site", said Craig, "and could not find Canadian retailer information or other information relevant to our market. We are also excited to be the first power tool company in Canada to launch a French website."
Mediamix Marketing Group, through its Interactive division, won the contract to canadianize the U.S. website.
"What we did", said Susan Robinson, Director of Sales at Mediamix, "was adapt the U.S. site to the Canadian marketplace as well as enhance it with several additional features, including a complete French site. Hitachi was looking forward to being the first company to provide a French language site to the Canadian marketplace and show their commitment to the Quebec market. We also provided them a comprehensive content management system which allows them to easily make changes to their graphics, text, promotions, etc. anytime anywhere".
Please visit www.hitachipowertools.ca to view.
Located in Mississauga, Ontario, Mediamix Interactive Inc. provides digital marketing solutions to firms in the government, technology, manufacturing, and service sectors including Parks Canada, CA Canada and Canon.